Are conversions on your homepage lagging behind your expectations?
There is an art to designing a high-converting home page and a lot of small businesses simply don't give the content and appearance of their website enough attention.
The good news is there are some very simple things you can do to increase your conversions without having to spend a ton of time and money.
1. Make Sure Your Unique Selling Proposition (USP) is Clear
What are you offering and why should people be interested?
It's not enough to have well-written copy. You need a strong headline that will immediately put visitors to your site in the proper frame of mind.
2. Use Quality Images on Your Home Page
A strategy mixing text with effective images is far more likely to convert.
3. Use Strong Copy Focusing on Solutions for Your Customers
Focus and empathize with a user's problem and then offer a concrete solution.
4. Collect Leads Using an Easy Opt-In Form
Most visitors need between seven and ten exposures to a brand or product before they make a purchase online. So by following up with them you increase your engagement and brand recondition.
Awesome sauce!
5. Make Good Use of Testimonials and Social Proof
80% of users say they read reviews before making a purchase. If you aren't including testimonials and social proof in the form of trust symbols you could very well be missing out on conversions as a result.
6. Consider Adding a Video to Your Home Page
Videos are very popular – in fact, they are the most popular kind of online content.
When you add an interesting and relevant video to your home page you encourage people to spend time there listening
and watching. Soaking in your brand.
7. Add Social Following Buttons to Your Home Page
New users to your site may not make a purchase on their first visit, and they might not even give you their email address.
However, following you on social media is a risk-free way for them to learn more about your company and products. Why not make it as easy as possible for them to do so.
8. Test Everything on Your Homepage to Optimize it Fully
If you truly want to maximize your conversions, then split testing, also known as A-B testing, is the best way to do it.
Use split-testing software like Optimizely to test each element of your website individually. The software splits your traffic, sending half to your original page and half to the page with the new elements you are testing, such as a headline or call to action.
Use can also use Lucky Orange. It provides video recording and heatmaps of all visitors to your website. You can see what's working or not without guessing.
This might sound crazy, but it's actually marketing 101 and the best way to get the most out of your efforts.
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Increasing conversions on your home page doesn't have to be difficult. The most important thing you can do is to look at it from the standpoint of your ideal customer.
What problem do they want to be solved and what do they hope to see on your homepage? If you tailor your homepage to meet those needs the conversions will follow.
