PPC Google Ads & ReTargeting
In theory, the Internet is supposed to help small and mid-sized business owners level the playing field against large corporations.
However, with billions of websites on the Web, businesses must now also compete with non-competitor sites for the attention of their target market.
YEAH! Local understands how difficult it can be to grab the attention of potential customers.
This is why we offer clients Pay per Click (PPC) Advertising and AdWords Remarketing to get noticed and to complement their SEO campaigns.
The Basics
PPC Advertising entails the use of banner ads that link back to your website and are tied to several keywords that your business is trying to target.
If a user types in these keywords in their search query, these PPC ads will appear to users.
AdWords Remarketing is a form of online ad that pops up when a user visits your website and then proceeds to another site within the Google Display Network.
The more times a user visits your site, the more frequent the ads show up.
How PPC & Retargeting Help You
Even if you have an excellent sales pitch on your website but a user has no immediate need for what you’re offering, then they are less likely to purchase.
Unfortunately, the time between the initial point of contact and the point of need can cause potential customers to forget about you.
The frequent exposure to PPC and Remarketing ads allows potential customers to connect you with particular products and services.
As such, they are more likely to remember you when they are in need of your services.
At the same time, PPC and Remarketing ads are a cost-effective way to market your business as you only have to pay for the number of clicks your ads generate.
According to experts, PPC has helped businesses increase their web traffic by 63% and their lead generation by 62%.
A separate study also showed that some businesses even gain 57% more online sales when they began to use PPC ads.
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