Top Ways Online Marketing Can Help Improve Your Local SEO Approach

Owners of small businesses can greatly improve their web traffic and customer base by optimizing their content for search engines. While many websites can benefit from improving their national search engine ranking, marketing companies in Atlanta and other areas suggest that small businesses should concentrate their efforts on improving local search engine optimization. Here are the top ways to improve local SEO.

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Use Google+

While a great number of individuals do not visit Google+ directly, businesses on the social media site have a large presence in search engines. By creating a Google+ page for your business, you can increase your chances of appearing in search engines. Google+ also gives you the opportunity to create your own meta description that will appear in search results. This is a method of direct marketing that can prove to be very useful with smart keyword choices.

Google+ also provides a platform for users to review your business. These reviews can increase the credibility of your brand and expand your customer base. Links back to your site from Google+ can also increase your search engine rank over time. Google+ provides you with opportunities to build citations that can be paired with a Google Maps listing.

Spread Your Citations

One of the first things that you should do to promote your business online and optimize your website for local search engines is to spread your citations across the Internet. Citations consist of your business' name, address, and phone number. By placing your citations on listings such as Citysearch, Infogroup, and others, you can increase your visibility while creating links back to your website. Google will recognize your online presence with a higher search engine rank among local results. This is a large portion of online marketing in many urban centers.

Balance Your Reviews

While it is certainly a good thing to have many positive reviews, you can also benefit from attracting a few neutral or negative reviews. This increases your credibility because it makes it appear as if you are not inflating your own appearance. However, you should address these negative views and find a way to make the customer happy in the future. Your brand will spread due to this interaction and Google will recognize the useful information that your website provides.

Make Your Website Mobile

People frequently use websites while they are on the go to perform research about products and services in their surrounding areas. By making your website mobile-friendly, you are increasing your chances to have Google direct someone to your site when he or she is searching for services that your business offers.

Brand and optimization marketing companies, such as YEAH! Local can help you use these methods to achieve a more positive presence in your local industry.

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Justin Herring

Founder & Head of Digital Marketing at YEAH! Local
Hey! I'm Justin Herring, co-founder at YEAH! Local. Having been burned by SEO companies in the past I decided to start my own focused on "Results".