Yeah-Local partnered with the Atlanta company in early 2020 to implement a comprehensive digital marketing strategy designed to dominate the local search landscape. We understood that simply driving traffic wasn't enough; we needed to attract the right traffic and convert those visitors into paying customers. Our multi-faceted approach focused on building a powerful foundation, driving targeted traffic, and optimizing for conversions.

1. Foundational SEO & Website Optimization: Our first step was to transform their website from a simple online brochure into a powerful lead-generation engine.

• Technical & On-Page SEO: We conducted a full website audit, optimizing page speed, mobile-friendliness, and site architecture. We developed robust service pages for each core offering (e.g., “Interior House Painting,” “Exterior Painting,” “Hardwood Floor Installation”) and created location-specific pages to target key sub-markets within Metro Atlanta.
• Google Business Profile (GBP) Optimization: We completely overhauled their GBP listing, ensuring 100% profile completeness, selecting strategic categories, defining precise service areas, and implementing a consistent schedule of posts to showcase recent projects and promotions.

2. Aggressive Lead Generation with Google Ads & LSAs: To generate immediate results while our SEO efforts gained momentum, we launched a two-pronged paid advertising campaign.

• Google Ads (PPC): We created highly targeted search campaigns focused on high-intent keywords like “painters in Atlanta” and “flooring contractors near me.” Every ad was linked to a dedicated landing page designed for maximum conversion.
• Local Service Ads (LSAs): We enrolled the client in the Google Guaranteed LSA program. This placed them at the very top of search results for qualified local customers, providing an invaluable layer of trust and generating direct phone call leads.

3. Building Authority and Social Proof: Visibility alone doesn't win customers; trust does. We deployed strategies to cement our client's status as a top-tier contractor.

• Backlink Acquisition: Our team executed a local backlink strategy, securing placements on reputable blogs, home improvement directories, and partner websites to build the website's domain authority.
• Review Marketing System: We implemented our automated review marketing system, which seamlessly sends requests to satisfied customers. This made it effortless for happy clients to leave positive reviews, dramatically boosting their star rating and social proof on Google.

4. Data-Driven Conversion Optimization (CRO): We used advanced analytics to ensure we were making the most of every website visitor.

• Heatmaps & Session Recordings: By analyzing how users interacted with the website, we identified points of friction and opportunities for improvement in the user journey.
• Conversion Elements: Based on this data, we implemented strategic website pop-ups offering a “Free, No-Obligation Quote” and added clear, compelling calls-to-action throughout the site, making it incredibly easy for potential customers to get in touch.

Throughout the entire process, we utilized end-to-end call and lead form tracking and held monthly strategy calls with the client's team to review progress, analyze results, and pivot our strategy for continuous improvement.