5 SEO Mistakes That Are Costing You Customers Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back […]
5 Tips to Get the Most from Your Local Business Blog Blоggіng іѕ ѕtіll оnе оf thе bеѕt wауѕ tо drіvе traffic tо уоur wеbѕіtе аnd аttrасt nеw clients, customers, or patients. But аrе you mаkіng the most оf уоur lосаl buѕіnеѕѕ blоg? Maybe not. If уоu’rе nоt, thе bіg quеѕtіоn іѕ whаt ѕhоuld уоu bе doing? Thе аnѕwеr starts […]
BrightLocal Review 4.9/5The BrightLocal all-in-one marketing platform puts you in control of SEO, business listings, rank tracking, and reputation at an affordable price. There are loads of products, services, and tools out there making all sorts of promises and guarantees about solving all your SEO woes, but is BrightLocal one actually worth the asking price? Table of […]
I will break down 7 data-backed reasons to ramp up your Google business reviews and reputation marketing this year. Each is backed by a key stat from the study. Google business reviews and reviews in general matter more than ever before. Consumers are turning to them more often to make purchasing decisions, they trust them […]
Table of Contents 3 Opportunities to Improve Your Company’s Customer Review ProfileReviews of Blog PostsReviews of Your YouTube ChannelReviews of Your PodcastWhat’s Next? 3 Opportunities to Improve Your Company’s Customer Review Profile If you’ve been in the digital playing field for a few years, then you know what a solid customer review profile can do […]
Table of Contents Introduction to Google My BusinessWhat is Google My BusinessIs Google My Business Important?How to Setup Google My Business:Step 1: Visit Google My Business WebsiteStep 2: Click the Green Button “Manage Now” buttonStep 3: Enter the Name of Your BusinessStep 4: Enter the Address of Your BusinessStep 5a (For Brick & Mortar Businesses): […]
ActiveCampaign Review 4.8/5Email marketing software is one of the most important tools in your arsenal. Some email marketing tools are advanced and come with lots of features, but they are often too complex and expensive for the average business. Others are simple and easy to use, but they don’t provide enough functionality as your email marketing […]
Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid […]
Social Media Marketing and promotion can be a bit difficult to navigate. In other areas such as your website, you know you need to put some content up and take care of all of the other necessary AND typical promotional activities. It’s like buying a house, having a housewarming party, then letting people know where […]
How your business chooses an SEO agency is important. But it can be pretty tricky. Modern business demands a credible online presence. Yet, shysters seem to lurk behind every web page, just waiting to pounce. This post is for any business owner that knows they need SEO but is wary of getting scammed. The […]
They look very similar. Only a tiny symbol separates them. But they’re vastly different. Pay per click (PPC) ads have been around as long as SEO, and SEO has been around as long as PPC. They live in the same ecosystem, yet behind the scenes, their world’s are quite different. One involves calculation, monetary investment, […]
Yelp vs Google Reviews: Who Reigns as the Review King?Yelp or Google Reviews? Who reigns as the review king? Which one should you focus on? Both Google business reviews and Yelp are powerhouses with a long history in the business. Both of them are influential.How Does Your Business Compare to Competitors on Review Sites?Use our Free Review Scanner to generate […]
One of the most common questions we get at YEAH! Local is: “How long will it take to rank my business for this keyword and that keyword.” In fact, you probably found this post by searching “How long does it take SEO to work” or something similar. It’s not surprising that this is a common line […]
Table of Contents SEO and Content Marketing Work Together. Learn Why!The Web X.0A Shift From the Way Things WereHow Content and SEO Work SynergisticallyThe GlueA Few Important DistinctionsUltimate AgendaWant to Grow Your Business With Content Marketing? Download Our Content Marketing Guide Instantly! SEO and Content Marketing Work Together. Learn Why! What’s more important? SEO or content […]
No matter your industry, quality customer service has become a major differentiating factor for businesses. If your customer service team is not up to snuff, your company will be hemorrhaging revenue. To be honest, quality customer service is not complicated. Essentially, your customers need to embrace these mantras: Be humble Be helpful Be friendly Be […]
The internet has evolved over the years. Search engines have as well. Where Yahoo once garnered most of the attention as the go-to search engine, we are now more familiar with Google as the one that most tend to prefer. Once upon a time, you could stuff keywords in your content and just build backlinks […]
Without a doubt, SEO is one of the most valuable long term marketing strategies you can employ. These prospects are ready to buy, they’re searching for a business just like yours, and it’s how they want to find you (rather than getting interrupted in other media). However, all too often I see business owners get […]
They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. “Ask your customers for reviews,” they say. “You’ll regret it if you don’t,” they imply. Over and over you’re bombarded with advice that tells you to get out there, go grovel and beg for that […]
If you are not doing keyword research then your SEO strategy is incomplete. In this article, I am going to walk you through your keyword research weak or missed points to make you confident with your SEO. Find out not only how to do effective keyword research but the best tips to use right now. […]
There are two main facets for building an effective business website: 1. Traffic 2. Web Design These are what all business owners are striving for. No matter how they attempt to drive traffic, build their email list, convert sales, design their website — they should aim to drive as much traffic as possible and convert […]
Small business owners are exceptional at what they do. From creating amazing products and services to delivering unrivaled customer experience, small business owners know how to thrive in their community. There is, however, one downfall of some business owners in my experience. They fail to recognize the importance of online marketing for their small business. […]
Citations and Business listings are a huge part of local SEO. They help Google understand where your business is, what it’s about, and who to show it to in search results. But many SEO companies also use citations and business listings as a way to have their clients overpay for additional work that garners diminishing […]
The world of Small Business Search Engine Optimization (SEO) seems to change on a regular basis. It’s like a new computer or the latest smartphone, after a while it becomes outdated and you’ll need a new one. In this case, you’ll need new strategies and techniques. In order for you to rank in the current […]
The Tор 10 Customer Retention Strategies fоr Lосаl Businesses You spend days, weeks, months getting a new customer or client. All the phone calls, emails, texts trying to show the benefits of your service or product. They finally come on board and you are super excited but right away move on to the next prospect […]
The voice search revolution is well and truly upon us, with predictions suggesting that 50% of all searches will be voice searches by 2020. That’s just two years away, which means that if you don’t want to lose traffic and customers, you need to start optimizing your website for voice search now. Making the transition […]
ClickFunnels Review 4.7/5 In this review, I’m going to break down ClickFunnels main features, why I think it’s the best sales funnel solution, and how it compares with other tools so you can decide whether it’s right for you. One of the first things I ask new clients is, “What does your sales funnel look like?” I tend […]
50 Tips to Increase Website Conversion Rate Optimization “Every website in the world has a problem with conversions – yours included. Generating traffic is all well and good. If that traffic doesn’t convert, however, it’s of little value.” The good news is there are ways to combat these issues with website conversion optimization. There’s a […]
Your keyword rankings are fluctuating… We’ve all been there. A page or article you’ve been trying to rank for months finally hits the first page of Google. Your traffic stats are climbing. The leads are pouring in. And you’re getting giddy waiting for them to turn into sales. Then, one day, you check your rankings and […]
You wish your target clients, customers, or patients knew who you were. Don’t you? In fact, you probably think you are doing everything possible to increase your brand online so they can find you. You may well be on your way to creating a great presence, but in this article I am going to help […]
Link building is still extremely important for SEO (Search Engine Optimization). Search engines determine the value of websites by how good the content is, how many pages are linking to them, plus the corresponding Authority and Trust. Resource: Download the Actionable SEO Link Building Techniques Instantly! So if you try to build low-quality links you […]
Off-page SEO is NOT just about backlinks as most people think. It involves your overall website trust, authority, social signals and many other things. Don’t just rely upon on-site optimization if you want higher rankings. NEW BOOK: The Ultimate, No Fluff, Take You by the Hand, Step by Step Guide to Dominate with SEO >> Download it […]
On-Page SEO can look difficult… But if you know the keyword you want to rank for it becomes a simple step by step process to optimize your page or post. In this article, I am going to walk you through the on-page items to optimize (so you don’t overthink it). Table of Contents Why You […]
The below is chapter 3 in my new book “The Ultimate, No Fluff, Take You by the Hand, Step by Step Guide to Dominate With SEO” which you can download here: https://yeah-local.com/seo-book/ Social media and search engine optimization (SEO) are undoubtedly connected and will only become more interdependent in the future. In this chapter, you’ll discover ways […]
The below is chapter 2 in my new book “The Ultimate, No Fluff, Take You by the Hand, Step by Step Guide to Dominate With SEO” which you can download here: https://yeah-local.com/seo-book/ Based on WordPress data, there are 1.59 million blogs published every day. That’s only WordPress. It’s estimated there are 2.5 – 3 million articles published […]
The Truth About Local SEO (and why you need it) Remember back when life was simpler and all the advertising you needed to do was purchasing ad space in the local phone book? Well, things have definitely changed since then. Now there are 100’s of important online places to promote your business on. Local search […]
This is one of the most common questions I receive from clients: Why does the keyword ranking report say I’m in position A for this keyword, but when I search Google live for it I’m actually in position B? Or I’m not there at all? It’s a viable question and concern. As an SEO agency, […]
Table of Contents What is Reputation Marketing?5 Keys to Reputation Marketing SuccessCreate Systems for Collecting FeedbackBuild Your ReputationMarket Your ReputationManage Your ReputationMonitor Your Reputation What is Reputation Marketing? Reputation marketing is a specialized version of brand marketing. Companies devote a great deal of time and resources to branding their business, with more attention devoted to […]
Search engine optimization is an ever changing and evolving beast. The 200+ factors that contribute to how the Google algorithm perceives the relevance of a website for a specific search term is often changing. Historically, the links pointing to a site have always held importance. Over the last few years, the message coming from Google […]
The Top 10 Local Lead Generation Tips for Small BusinessesNeed more leads? Who doesn’t… Local lead generation is the lifeblood of any local business. Without a continuous flow of leads, you may be right around the corner from going out of business. To help you generate more leads, we have put together a Top 10 Tips Infographic below: Dо Yоur […]
In 2019, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over […]
5 Proven Ways Dentists Can Attract More Leads & Patients The hardest part of being a dentist is getting new patients. You are probably an amazing dentist but without new patients your practice will ultimately dry up. To help you out I created the visual below to outline how to attract more leads: 1. Local SEO […]
If you are a business owner who has exhausted the traditional marketing solutions for your business, then you are perhaps a little fed up spending your businesses hard earned money on advertising that either yields little results or is incredibly hard to measure the impact of. In the 21st century, many businesses rely on internet […]
How to Get Traffic to Your Website (in as little as 24 hours) If there’s one thing just about every website business owner needs more of, its website traffic. But not just any traffic. Naturally, you want targeted traffic who is interested in what you’re selling. How to you get traffic to your website? Answer: […]
SEO Agency vs. In-House SEO: What’s The Difference Really?SEO Agency vs. In-House SEO…Who wins?Well there’s several variables at play.SEO Cost and Expertise being the two most important.Now you may be thinking I am biased since I run an SEO Agency…But I know from experience it is extremely hard for one person to do everything required for […]
Is SEO Dead? No…and Here’s 14 Reasons Why SEO Is Still AliveIf you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective.In fact, many of them will tell you this traffic generation method is dead.Others will tell you it’s […]
9 Eye-Opening Small Business Online Marketing Stats to Impact Your Strategy Trying to figure out where to spend your small business online marketing dollars this month?With SEO, PPC, Social Media, and traditional offline marketing there are so many options it can make your head spin.I put together the infographic and commentary below to walk you through […]
The Top 10 Mobile Friendly Website Tips for Local BusinessesHave you ever been on your phone searching the internet and landed on a website you just could not read?The writing was so small and it took forever to load.You may even had to use your thumb and forefinger to expand the screen.OR if you are […]
Search engine optimization is never over. It’s an ongoing process that requires integrating long-term goals with daily habits and inputs. The best search marketers know true growth and rankings come from consistently publishing relevant, expert-level content. While long-term SEO campaigns can be far more nuanced, the same logic applies. We each need to identify the […]
It’s frustrating, isn’t it? You know you’re selling a better product, one which not only performs better but has a genuine story behind it. You’re also running an ethical business. You give back to the community and truly care about your customers. But you still can’t seem to break through the noise created by the […]
We’re all doing business in a digital world. Even if you run a brick and mortar store with no website, customers are still discovering you and telling people about you in digital channels (whether you like it or not). This means your online presence and reputation is just as important as your physical one — […]
There is a lot of hype and mythology out there about SEO, but what does it all mean? With all the different shades that SEO can take, from content marketing white hat to link farming black hat, it’s difficult to know what ‘real’ SEO is. Search engine penalties, algorithm changes – the SEO world moves […]
“We need to target boring, niche keywords”, one of my colleagues messaged me one morning. At first, I thought they were talking nonsense. SEO isn’t always easy, and engaging an audience is hard enough without tackling boring keywords. BUT then I realized… Dull, niche keywords have one thing in their favor which makes them more […]
Search engine optimization can be a complex process. You’re in a constant tug-of-war with an unknown algorithm (or a few of them) that is always changing. Up to 500-600 times per year, in fact. But despite all of this change, there is one aspect that has remained true: Keyword research is the basis of all […]
You just finished optimizing all the pages on your website. Now you’re ready for all the search traffic to start flowing in. Not so fast… You have just begun. Your next move is Off Page SEO. With both on the page and off page SEO playing an important role in the performance of a website in […]
There are many parallels that can be drawn between lawyers and Search Engine Optimization (SEO) specialists. For starters, both know the negative stereotypes that come with their chosen occupations. For another, both understand the value of creating a web presence online that gets seen by potential clients and customers. Where the line seems to get […]
Regardless of whether you sell leaf blowers online or provide financial planning advice to retirees, your industry is NOT as boring as you think it is. One of the reasons you may be feeling like this is because you have been in it, AND at it for such a long time that you may feel […]
Search Engine Optimization (SEO) is all about getting YOUR brand more visibility. That’s really the name of the game. You are optimizing your online properties such as your social media accounts, website(s) and listings on directory sites to get in front of more eyeballs. Building your Brand is all about visibility. This is why it […]
Today’s Google business reviews and other online reviews are yesterday’s word-of-mouth recommendations. The difference? You can tell millions (literally) of people if you LOVED or HATED a service instantly. Scary isn’t it? That old saying about one person having a bad experience, then telling all of their friends who in turn tell all of their […]
Local SEO: 10 Highly Effective Blogging TipsLet me guess… You’ve been told you need to start or continue blogging to help your Local SEO. Well, whoever told you that is right, BUT there is a right way to blog and a not so right way. It may not hurt you to blog the wrong way, but since you […]
10 Essential Local SEO Tips to Help Your Business Thrive OnlineDo you want more local customers?Do you know that local SEO is something you need to be concentrating on?You’re not alone.There are thousands of businesses thinking the same thoughts and looking for a little direction. This has led me to creating my own list of the […]
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Video Marketing: Top 10 Video Content Ideas for Small BusinessesIt is crucial for small businesses to start creating and incorporating video as part of their content marketing strategy. It has been said that 74% of all internet traffic will be video by 2017. Now I don’t know if it will be that high, but even […]
Back in the pre-internet era, dental marketing in Atlanta involved the use of flyers, brochures, billboards, coupons etc. Since the advent of the internet, these traditional marketing methods have largely been pushed to the background as digital marketing has taken over. Most people in the United States use the internet to locate local businesses, which […]
