01Does PPC management require a contract?
No. You don't need a contract to work with us. We earn your business every month by doing the work, keeping you informed, and showing you where things stand.
02What is included in Atlanta PPC management?
Depending on what your business needs, the work can include account audits, demand research, campaign structure, keywords and negative keywords, location targeting, ad copy, landing-page planning, conversion tracking, testing, reporting, and lead-quality review. We'll agree on the scope based on your services, market, existing account, budget, and measurement gaps.
03How much does PPC management cost?
Management fees and the money paid to the ad platforms are separate. Both depend on your market, services, competition, campaign complexity, and lead goals. We recommend a management scope and advertising budget after we review demand and the economics of a qualified lead.
04How much should an Atlanta business spend on Google Ads?
There isn't one right starting budget for every Atlanta business. It depends on search demand, expected click costs, how many services and locations you're targeting, and how much data the campaign needs to make a sound decision. We set priorities first so a limited budget isn't spread across more campaigns than it can support.
05How quickly can PPC start generating leads?
Paid search can start creating activity after the campaigns launch, but useful lead volume and a stable cost per lead take enough demand, budget, conversion data, and lead feedback. We don't treat early clicks or platform conversions as proof that a campaign is ready to scale.
06How do you reduce wasted Google Ads spend?
We use focused campaign structure, location controls, search-term reviews, negative keywords, budget priorities, conversion tracking, and lead-quality feedback. Waste includes irrelevant clicks, but it also appears when a relevant click reaches the wrong page or gets measured as a conversion without a useful inquiry.
07Do you build landing pages for PPC campaigns?
We can include landing-page work when your existing website doesn't deliver on what the ad promises or make the next step clear. The page should explain the service, area, offer, proof, and how to get in touch, without making someone hunt through unrelated pages.
08How do you measure PPC results?
We review spend, search terms, calls, forms, messages, cost per lead, and lead quality. When your tracking and sales process allow it, we can also look at appointments, opportunities, or revenue so campaign decisions reflect more than a platform conversion count.
09Should I use PPC or SEO?
PPC buys immediate search visibility, while SEO builds organic visibility over time. Many local businesses use both: paid search captures current demand and creates faster feedback, while SEO strengthens the website and reduces dependence on media spend. The right mix depends on your rankings, market, budget, and growth priorities.
10Can you take over an existing Google Ads account?
Yes. We'll audit the account, identify what should stay, fix tracking and targeting gaps, and reorganize campaigns when the current structure gets in the way of useful decisions. We preserve reliable history and working assets instead of rebuilding everything just because we're the new team.
