After a website redesign gone bad, search engine keyword rankings had plummeted to 7k unique organic visitors a month in January 2017.
Their main revenue source is selling ads and with no traffic, it is hard to sell ad space.
The articles and content on the site were not setup for search engines to understand and many articles were saying the same things.
They needed a full content and site audit to diagnose the issues and our SEO agency put a strategy together to fix them.
We researched the 5 main article topics they wanted to rank in the top 3 for.
Extensive keyword research revealed search terms they were not optimized for and we suggested their content writers focus on creating content better than the top articles in Google.
We then combined articles and optimized those posts for the agreed upon keywords.
Once the articles were re-published, we then performed blogger outreach and attained guest post backlinks to those articles.
Within a few months, the site was ranking on the 1st page for 545 competitive keyword terms and organic traffic is up 450.80%. The customer reported ad sales are much easier with traffic increase and key articles ranked in the top 3.
The sales team is reporting no push back from potential ad clients since they now see the value.
Overall the increase in organic traffic from 7k to over 41,211k has increased business and the ROI from SEO is their best marketing channel.
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