Case studies
Case Study

Dentist SEO Case Study: From 20 to 60 Monthly Patients

The documented result

20 → 60

new patients per month, client-reported

Documented historical engagement

The challenge

The practice wanted more new patients after two disappointing SEO relationships.

What we connected

Search, Maps, content, backlinks, reviews, and phone conversion paths.

Measurement note: The new-patient increase is client-reported. Tracked calls, patients, and reviews are separate metrics. The historical source does not provide exact dates.

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Midtown Atlanta dentist Local Growth Engine case study

After two disappointing SEO relationships, this Midtown Atlanta dentist had good reason to be skeptical. The practice was seeing about 20 new patients a month and wanted to reach 60, but potential patients were not consistently finding it in the Google Maps three-pack or the top organic results.

We connected search visibility, authority content, backlinks, automated review requests, and phone conversion paths through one Local Growth Engine. The client later reported growth from 20 to 60 new patients per month.

Industry: General dentistry

Market: Midtown Atlanta

Starting point: About 20 new patients per month

Engine components: Search, Maps, content, backlinks, reviews, and phone conversion

The growth constraint

The practice believed it delivered an excellent dental experience, but that experience was difficult to discover online. Previous work had left important on-page opportunities unresolved, and the practice lacked enough content and authority signals to compete for valuable local searches.

Visibility alone would not solve the entire problem. Potential patients also needed reasons to trust the practice and a clear path from a search result to a phone conversation.

How we applied the Local Growth Engine

We audited the website and corrected overlooked technical and on-page issues. Keyword research identified searches the practice was not targeting, so we updated page titles, descriptions, and content to give Google clearer context.

We also created an editorial foundation for publishing useful dental content. Guest-post outreach and backlinks supported authority, while an automated review funnel helped the practice collect Google reviews after patient visits.

Phone tracking gave the practice a clearer view of the response coming through the site and local search presence. That connected visibility work to the conversations the front desk was actually receiving.

How the components supported each other

Search and Maps made the practice easier to discover. Content and backlinks strengthened authority. Reviews added trust before the first call. The phone path then turned that visibility and trust into an opportunity for the practice to speak with a potential patient.

The documented results

  • The client reported growth from 20 to 60 new patients per month
  • More than 3,769 tracked calls during the documented reporting period
  • More than 442 Google reviews while the automated review system was in place
Call tracking summary from the dentist SEO case-study period
Dental practice appearing first in a local search result

Measurement note: The new-patient increase is client-reported. Tracked calls, new patients, and Google reviews are separate metrics, and the source does not provide exact dates or show that every call became an appointment or patient.

What this case shows

The practice needed search visibility, trust, authority, and phone response to work toward the same patient-growth goal.

If your practice is visible in some places but the system still feels disconnected, schedule a Help Me Get More Leads call.

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We’ll review your goals, current marketing, and lead quality, then talk through which parts of the Local Growth Engine need attention.

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What to expect

  1. Talk through your business

    Which services and locations do you want to grow? What makes an inquiry useful to your team?

  2. Review what needs work

    We'll look at your current marketing and the path from finding you to getting in touch.

  3. Agree on the next step

    If we're a fit, we'll outline priorities, scope, responsibilities, and costs before work starts.

A message from our owner

Most digital marketing agencies talk big and deliver small.

Most agencies are obsessed with one thing: traffic.

We are focused on generating qualified leads that turn into paying clients, customers, or patients.

Most agencies are not built to serve local businesses. Their strategies are cookie-cutter, out of touch, and disconnected from how your business really works.

I have spent over 12 years working with local business owners. I know you care about new leads. Real people. Real appointments. Real revenue.

We are here to help you grow consistently, profitably, and predictably.

Justin Herring Owner

No Contracts. We Earn Your Business Every Month.

Justin Herring, owner of YEAH! Local