SEO Agency vs. In-House SEO...
Well there's several variables at play.
SEO Cost and Expertise being the two most important.
Now you may be thinking I am biased since I run an SEO Agency...
But I know from experience it is extremely hard for one person to do everything required for a company to rank in the top 3 positions for many keywords.
You would need a SEO specialist (on-page & off-page SEO), a content writer, a blogger outreach specialist, and then someone to manage all these people.
It can be done, but will require 23 hours of work with 1 hour of sleep.
Let's break it down into a more detail in the infographic below.
Hopefully you will see which one is right for your company.
Infographic by Digital Third Coast
In case you skimmed through until now here are the facts: a top SEO hire will cost you at least $99 per hour and work more hours than an agency, but with one third of the skills.
So you are going to need to hire a team in-house for your company to really excel.
And that is going to cost some big money.
Or you can hire an amazing SEO agency who will cost less and the ROI will be greater.
Your decision to make...
I am just presenting the facts.