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If you are a business owner who has exhausted the traditional marketing solutions for your business, then you are perhaps a little fed up spending your businesses hard earned money on advertising that either yields little results or is incredibly hard to measure the impact of. In the 21st century, many businesses rely on internet […]
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Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing. But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers? Brace yourself, because the opposite is true. You’ll get […]
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Citations and Business listings are a huge part of local SEO. They help Google understand where your business is, what it’s about, and who to show it to in search results. But many SEO companies also use citations and business listings as a way to have their clients overpay for additional work that garners diminishing […]
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Introduction to Google Business Profile Google Business Profile results have become a big part of the online presence of brick and mortar businesses. If someone searches for “electrician near me” or “electrician + LOCATION,” they do not want to explore websites. They want to find an electrician. Google understands this and has started showing real […]
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They look very similar. Only a tiny symbol separates them. But they’re vastly different. Pay per click (PPC) ads have been around as long as SEO, and SEO has been around as long as PPC. They live in the same ecosystem, yet behind the scenes, their world’s are quite different. One involves calculation, monetary investment, […]
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How your business chooses an SEO agency is important. But it can be pretty tricky. Modern business demands a credible online presence. Yet, shysters seem to lurk behind every web page, just waiting to pounce. This post is for any business owner that knows they need SEO but is wary of getting scammed. The […]
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Without a doubt, SEO is one of the most valuable long term marketing strategies you can employ. These prospects are ready to buy, they’re searching for a business just like yours, and it’s how they want to find you (rather than getting interrupted in other media). However, all too often I see business owners get […]
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