The Business Card is Dying (and how Google is replacing it)

We’re all doing business in a digital world. Even if you run a brick and mortar store with no website, customers are still discovering you and telling people about you in digital channels (whether you like it or not). This means your online presence and reputation is just as important as your physical one — […]

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50 Shades of SEO: Black Hat, White Hat or a Shade of Grey?

There is a lot of hype and mythology out there about SEO, but what does it all mean? With all the different shades that SEO can take, from content marketing white hat to link farming black hat, it’s difficult to know what ‘real’ SEO is. Search engine penalties, algorithm changes – the SEO world moves […]

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The Keyword Research Process To Rank For Niche Content

“We need to target boring, niche keywords”, one of my colleagues messaged me one morning. At first, I thought they were talking nonsense. SEO isn’t always easy, and engaging an audience is hard enough without tackling boring keywords. BUT then I realized… Dull, niche keywords have one thing in their favor which makes them more […]

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A 27-Day Online Marketing Plan For Your Small Business

Small business owners are exceptional at what they do. From creating amazing products and services to delivering unrivaled customer experience, small business owners know how to thrive in their community. There is, however, one downfall of some business owners in my experience. They fail to recognize the importance of online marketing for their small business. […]

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The Truth About Off Page SEO and Why You Need It

You just finished optimizing all the pages on your website. Now you’re ready for all the search traffic to start flowing in. Not so fast… You have just begun. Your next move is Off Page SEO. With both on the page and off page SEO playing an important role in the performance of a website in […]

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SEO For Lawyers: Fact or Fiction SEO Myths

There are many parallels that can be drawn between lawyers and Search Engine Optimization (SEO) specialists. For starters, both know the negative stereotypes that come with their chosen occupations. For another, both understand the value of creating a web presence online that gets seen by potential clients and customers. Where the line seems to get […]

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Simplifying Social Media Marketing (why NOT to overthink it)

Social Media Marketing and promotion can be a bit difficult to navigate. In other areas such as your website, you know you need to put some content up and take care of all of the other necessary AND typical promotional activities. It’s like buying a house, having a housewarming party, then letting people know where […]

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You’ve Been Branded! How to Use SEO to Build Your Brand

Search Engine Optimization (SEO) is all about getting YOUR brand more visibility. That’s really the name of the game. You are optimizing your online properties such as your social media accounts, website(s) and listings on directory sites to get in front of more eyeballs. Building your Brand is all about visibility. This is why it […]

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10 Essential Local SEO Tips To Help Your Business Thrive Online

10 Essential Local SEO Tips to Help Your Business Thrive OnlineDo you want more local customers?Do you know that local SEO is something you need to be concentrating on?You’re not alone.There are thousands of businesses thinking the same thoughts and looking for a little direction. This has led me to creating my own list of the […]

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SEO and Content Marketing Work Together. Learn Why!

Table of Contents SEO and Content Marketing Work Together. Learn Why!The Web X.0A Shift From the Way Things WereHow Content and SEO Work SynergisticallyThe GlueA Few Important DistinctionsUltimate AgendaWant to Grow Your Business With Content Marketing? Download Our Content Marketing Guide Instantly! SEO and Content Marketing Work Together. Learn Why! What’s more important? SEO or content […]

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Social Media Marketing: How to Optimize Social Profiles for Search

Table of Contents Social Media Marketing: How to Optimize Social Profiles for SearchOptimize for Search How to Optimize for SearchThe Advantage of Organic Search Traffic Social Media Marketing: How to Optimize Social Profiles for Search Your social network is one of the best ways to increase brand awareness and sales. It provides you with a place […]

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