7 Ways to Increase the Effectiveness of Your Email Marketing

Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid […]

Keep Reading...

SEO Cost: Why Premium SEO Is Cheaper In The Long Term

If you are a business owner who has exhausted the traditional marketing solutions for your business, then you are perhaps a little fed up spending your businesses hard earned money on advertising that either yields little results or is incredibly hard to measure the impact of. In the 21st century, many businesses rely on internet […]

Keep Reading...

How to Get Traffic to Your Website (in as little as 24 hours)

How to Get Traffic to Your Website (in as little as 24 hours) If there’s one thing just about every website business owner needs more of, its website traffic. But not just any traffic. Naturally, you want targeted traffic who is interested in what you’re selling. How to you get traffic to your website? Answer: […]

Keep Reading...

SEO Agency vs. In-House SEO: What’s The Difference Really?

SEO Agency vs. In-House SEO: What’s The Difference Really?​SEO Agency vs. In-House SEO…Who wins?Well there’s several variables at play.SEO Cost and Expertise being the two most important.Now you may be thinking I am biased since I run an SEO Agency…But I know from experience it is extremely hard for one person to do everything required for […]

Keep Reading...

Is SEO Dead? No…And Here’s 14 Reasons Why SEO Is Still Alive

Is SEO Dead? No…and Here’s 14 Reasons Why SEO Is Still AliveIf you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective.In fact, many of them will tell you this traffic generation method is dead.Others will tell you it’s […]

Keep Reading...

The Top 10 Mobile Friendly Website Tips for Local Businesses

Table of Contents The Top 10 Mobile Friendly Website Tips for Local Businesses1) Keep Cоntеnt Shоrt & Swееt2) Carefully Plаn Your Layout3) Create fоr Multiple Dеvісеѕ4) Mаkе it Thumb-Friendly5) Uѕе Mobile Iсоnѕ6) Make Contact Details Visible7) Prоvіdе a Link tо Yоur Mаіn Sіtе8) Keep Brаndіng Intact9) Gо Eаѕу on Imаgеѕ & Graphics10) Oрtіmіzе fоr Mоbіlе […]

Keep Reading...

5 SEO Action Items to Boost Your Website Rankings (in only 1 hour a day)

Search engine optimization is never over. It’s an ongoing process that requires integrating long-term goals with daily habits and inputs. The best search marketers know true growth and rankings come from consistently publishing relevant, expert-level content. While long-term SEO campaigns can be far more nuanced, the same logic applies. We each need to identify the […]

Keep Reading...

The Business Card is Dying (and how Google is replacing it)

We’re all doing business in a digital world. Even if you run a brick and mortar store with no website, customers are still discovering you and telling people about you in digital channels (whether you like it or not). This means your online presence and reputation is just as important as your physical one — […]

Keep Reading...

50 Shades of SEO: Black Hat, White Hat or a Shade of Grey?

There is a lot of hype and mythology out there about SEO, but what does it all mean? With all the different shades that SEO can take, from content marketing white hat to link farming black hat, it’s difficult to know what ‘real’ SEO is. Search engine penalties, algorithm changes – the SEO world moves […]

Keep Reading...

The Keyword Research Process To Rank For Niche Content

“We need to target boring, niche keywords”, one of my colleagues messaged me one morning. At first, I thought they were talking nonsense. SEO isn’t always easy, and engaging an audience is hard enough without tackling boring keywords. BUT then I realized… Dull, niche keywords have one thing in their favor which makes them more […]

Keep Reading...

The Truth About Off Page SEO and Why You Need It

You just finished optimizing all the pages on your website. Now you’re ready for all the search traffic to start flowing in. Not so fast… You have just begun. Your next move is Off Page SEO. With both on the page and off page SEO playing an important role in the performance of a website in […]

Keep Reading...

SEO For Lawyers: Fact or Fiction SEO Myths

There are many parallels that can be drawn between lawyers and Search Engine Optimization (SEO) specialists. For starters, both know the negative stereotypes that come with their chosen occupations. For another, both understand the value of creating a web presence online that gets seen by potential clients and customers. Where the line seems to get […]

Keep Reading...

Simplifying Social Media Marketing (why NOT to overthink it)

Social Media Marketing and promotion can be a bit difficult to navigate. In other areas such as your website, you know you need to put some content up and take care of all of the other necessary AND typical promotional activities. It’s like buying a house, having a housewarming party, then letting people know where […]

Keep Reading...

You’ve Been Branded! How to Use SEO to Build Your Brand

Search Engine Optimization (SEO) is all about getting YOUR brand more visibility. That’s really the name of the game. You are optimizing your online properties such as your social media accounts, website(s) and listings on directory sites to get in front of more eyeballs. Building your Brand is all about visibility. This is why it […]

Keep Reading...