Search engine optimization is an ever changing and evolving beast. The 200+ factors that contribute to how the Google algorithm perceives the relevance of a website for a specific search term is often changing. Historically, the links pointing to a site have always held importance. Over the last few years, the message coming from Google […]
The Top 10 Local Lead Generation Tips for Small Businesses Need more leads? Who doesn’t… Local lead generation is the lifeblood of any local business. Without a continuous flow of leads, you may be right around the corner from going out of business. To help you generate more leads, we have put together a Top […]
In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. We’ve identified five major trends that should get your focus in 2018. The businesses that are able to best take advantage of these trends will get a huge leg up over […]
The world of Small Business Search Engine Optimization (SEO) seems to change on a regular basis. It’s like a new computer or the latest smartphone, after a while it becomes outdated and you’ll need a new one. In this case, you’ll need new strategies and techniques. In order for you to rank in the current […]
5 Proven Ways Dentists Can Attract More Leads & Patients The hardest part of being a dentist is getting new patients. You are probably an amazing dentist but without new patients your practice will ultimately dry up. To help you out I created the visual below to outline how to attract more leads: 1. Local SEO […]
Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat out other marketing channels by over four times, including social media, paid […]
If you are a business owner who has exhausted the traditional marketing solutions for your business, then you are perhaps a little fed up spending your businesses hard earned money on advertising that either yields little results or is incredibly hard to measure the impact of. In the 21st century, many businesses rely on internet […]
Without a doubt, SEO is one of the most valuable long term marketing strategies you can employ. These prospects are ready to buy, they’re searching for a business just like yours, and it’s how they want to find you (rather than getting interrupted in other media). However, all too often I see business owners get […]
How to Get Traffic to Your Website (in as little as 24 hours) If there’s one thing just about every website business owner needs more of, its website traffic. But not just any traffic. Naturally, you want targeted traffic who is interested in what you’re selling. How to you get traffic to your website? Answer: […]
SEO Agency vs. In-House SEO: What’s The Difference Really?SEO Agency vs. In-House SEO…Who wins?Well there’s several variables at play.SEO Cost and Expertise being the two most important.Now you may be thinking I am biased since I run an SEO Agency…But I know from experience it is extremely hard for one person to do everything required for […]
Is SEO Dead? No…and Here’s 14 Reasons Why SEO Is Still AliveIf you spend a few minutes online searching for articles about search engine optimization, you’ll find one marketing expert after another saying SEO is no longer effective.In fact, many of them will tell you this traffic generation method is dead.Others will tell you it’s […]
9 Eye-Opening Small Business Online Marketing Stats to Impact Your Strategy Trying to figure out where to spend your small business online marketing dollars this month?With SEO, PPC, Social Media, and traditional offline marketing there are so many options it can make your head spin.I put together the infographic and commentary below to walk you through […]
Table of Contents The Top 10 Mobile Friendly Website Tips for Local Businesses1) Keep Cоntеnt Shоrt & Swееt2) Carefully Plаn Your Layout3) Create fоr Multiple Dеvісеѕ4) Mаkе it Thumb-Friendly5) Uѕе Mobile Iсоnѕ6) Make Contact Details Visible7) Prоvіdе a Link tо Yоur Mаіn Sіtе8) Keep Brаndіng Intact9) Gо Eаѕу on Imаgеѕ & Graphics10) Oрtіmіzе fоr Mоbіlе […]
Search engine optimization is never over. It’s an ongoing process that requires integrating long-term goals with daily habits and inputs. The best search marketers know true growth and rankings come from consistently publishing relevant, expert-level content. While long-term SEO campaigns can be far more nuanced, the same logic applies. We each need to identify the […]
It’s frustrating, isn’t it? You know you’re selling a better product, one which not only performs better but has a genuine story behind it. You’re also running an ethical business. You give back to the community and truly care about your customers. But you still can’t seem to break through the noise created by the […]
We’re all doing business in a digital world. Even if you run a brick and mortar store with no website, customers are still discovering you and telling people about you in digital channels (whether you like it or not). This means your online presence and reputation is just as important as your physical one — […]
There is a lot of hype and mythology out there about SEO, but what does it all mean? With all the different shades that SEO can take, from content marketing white hat to link farming black hat, it’s difficult to know what ‘real’ SEO is. Search engine penalties, algorithm changes – the SEO world moves […]
There are two main facets for building an effective business website: 1. Traffic 2. Web Design These are what all business owners are striving for. No matter how they attempt to drive traffic, build their email list, convert sales, design their website — they should aim to drive as much traffic as possible and convert […]
Citations and Business listings are a huge part of local SEO. They help Google understand where your business is, what it’s about, and who to show it to in search results. But many SEO companies also use citations and business listings as a way to have their clients overpay for additional work that garners diminishing […]
“We need to target boring, niche keywords”, one of my colleagues messaged me one morning. At first, I thought they were talking nonsense. SEO isn’t always easy, and engaging an audience is hard enough without tackling boring keywords. BUT then I realized… Dull, niche keywords have one thing in their favor which makes them more […]
