The Business Card is Dying (and how Google is replacing it)

We’re all doing business in a digital world. Even if you run a brick and mortar store with no website, customers are still discovering you and telling people about you in digital channels (whether you like it or not). This means your online presence and reputation is just as important as your physical one — […]

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50 Shades of SEO: Black Hat, White Hat or a Shade of Grey?

There is a lot of hype and mythology out there about SEO, but what does it all mean? With all the different shades that SEO can take, from content marketing white hat to link farming black hat, it’s difficult to know what ‘real’ SEO is. Search engine penalties, algorithm changes – the SEO world moves […]

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The Keyword Research Process To Rank For Niche Content

“We need to target boring, niche keywords”, one of my colleagues messaged me one morning. At first, I thought they were talking nonsense. SEO isn’t always easy, and engaging an audience is hard enough without tackling boring keywords. BUT then I realized… Dull, niche keywords have one thing in their favor which makes them more […]

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The Truth About Off Page SEO and Why You Need It

You just finished optimizing all the pages on your website. Now you’re ready for all the search traffic to start flowing in. Not so fast… You have just begun. Your next move is Off Page SEO. With both on the page and off page SEO playing an important role in the performance of a website in […]

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SEO For Lawyers: Fact or Fiction SEO Myths

There are many parallels that can be drawn between lawyers and Search Engine Optimization (SEO) specialists. For starters, both know the negative stereotypes that come with their chosen occupations. For another, both understand the value of creating a web presence online that gets seen by potential clients and customers. Where the line seems to get […]

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You’ve Been Branded! How to Use SEO to Build Your Brand

Search Engine Optimization (SEO) is all about getting YOUR brand more visibility. That’s really the name of the game. You are optimizing your online properties such as your social media accounts, website(s) and listings on directory sites to get in front of more eyeballs. Building your Brand is all about visibility. This is why it […]

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10 Highly Effective Blogging Tips for Local Businesses

Local SEO: 10 Highly Effective Blogging TipsLet me guess… You’ve been told you need to start or continue blogging to help your Local SEO. Well, whoever told you that is right, BUT there is a right way to blog and a not so right way. It may not hurt you to blog the wrong way, but since you […]

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10 Essential Local SEO Tips To Help Your Business Thrive Online

10 Essential Local SEO Tips to Help Your Business Thrive OnlineDo you want more local customers?Do you know that local SEO is something you need to be concentrating on?You’re not alone.There are thousands of businesses thinking the same thoughts and looking for a little direction.  This has led me to creating my own list of […]

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Social Media Marketing: How to Optimize Social Profiles for Search

Table of Contents Social Media Marketing: How to Optimize Social Profiles for SearchOptimize for Search How to Optimize for SearchThe Advantage of Organic Search Traffic Social Media Marketing: How to Optimize Social Profiles for Search Your social network is one of the best ways to increase brand awareness and sales. It provides you with a place […]

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How to Establish an Optimal Marketing Budget for Your Business

Table of Contents How to Establish an Optimal Marketing BudgetHоw Muсh Budgеt Should Yоu Allocate?Cоmреtіtоrѕ аrе Inсrеаѕіng Marketing BudgetCоmреtіtоrѕ аrе Fосuѕіng on Acquisition Mаrkеtіng Mаrkеtіng Sреnd іn 2017Drive Your Mаrkеtіng Objесtіvеѕ & Buѕіnеѕѕ Gоаlѕ How to Establish an Optimal Marketing BudgetDеvеlоріng a dуnаmіс аnd соhеѕіvе mаrkеtіng ѕtrаtеgу hаѕ become еѕѕеntіаl for you іf you wаnt […]

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Dental Marketing Atlanta: 7 Tips to Propel Your Dental Practice

Back in the pre-internet era, dental marketing in Atlanta involved the use of flyers, brochures, billboards, coupons etc. Since the advent of the internet, these traditional marketing methods have largely been pushed to the background as digital marketing has taken over. Most people in the United States use the internet to locate local businesses, which […]

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