If there’s one thing just about every website business owner needs more of, its website traffic.
But not just any traffic.
Naturally, you want targeted traffic who is interested in what you’re selling.
How to you get traffic to your website?
Answer: by employing as many reliable traffic methods as possible.
Here are 12 ways you can drive targeted traffic to your website starting in as little as 24 hours:
Log into Facebook and click on “Create a Group” in the left-side navigation bar.
You’ll be able to choose a name for the group and choose whether it’s open (this is your best choice for a business), closed (must be a member to see the posts) or secret.
This is a great way to start a discussion group or support group.
For example, you could start a support group for those who are trying to lose weight or start a discussion group for people who like to modify their sports cars.
Your audience is probably already using Facebook, which makes it a great way to get your message in front of them and drive traffic to your website.
Log into your Facebook account and start here: https://facebook.com/ads/manager/creation/creation
Then use Facebook’s ad tools to narrow the demographics and user behavior down to a targeted audience.
If you want to take advantage of social media’s naturally viral platform, then post content worth sharing.
This is content that possesses one or more of the following factors:
After you post good content, then follow the next tip…
Posting share-worthy content is part of the equation.
The other part to present a call to action where you specifically ask people to share, retweet and re-post your content.
For example: “Click share if you agree!”
Another example: “Share with your friends – they’ll love you for it!”
While it’s great to build up a big social media following, don’t forget that the goal is to drive traffic back to your website.
One good way to do this is to pin a post at the top of your page that offers people a free lead magnet product in exchange for their email address.
You can then link to your web page.
TIP: Many of the major email service providers offer Facebook apps you can use to build your list.
Check with your provider to see if they offer these tools.
You can get more subscribers, followers, and traffic if you offer awesome prizes and use a tool like www.rafflecopter.com.
Rafflecopter lets people get more entries by sharing your contest with their friends, which can make your contest go viral.
Pro Tip: Offer all “runners up” a limited-time discount coupon on your products as a consolation prize.
It’s a good way to boost sales!
If you’re getting ready to build or redesign a website keep SEO in mind. Don’t do a thing until you’ve figured out your main keywords.
Then you can include those keywords within the navigation menu, other internal links, page titles and more.
Try to include keywords in your links (e.g.,”yourdomain.com/keywordhere/”).
It’s also a good idea if your domain name includes a keyword, if possible.
TIP: If you’re using WordPress, log into your dashboard, go to “Settings” and choose “Permalinks.”
Then choose a link structure which puts the post name in the link.
Note that WordPress also lets you manually choose your link name when you’re creating the post.
Google now includes mobile-friendliness as part of their ranking factors.
This means your site should:
You can check your site for free at https://search.google.com/test/mobile-friendly/
Google prefers sites which load fast, especially for their mobile users.
But you know what?
Your visitors want a fast-loading site too.
So go through your site and, if needed, reduce the size infographics, turn off autoplay on videos or audios, and be sure all scripts are running smoothly.
In other words, make it easy for people to “like” and “share” your blog content on social media and get more traffic back to your website.
If you’re using WordPress, you can search plugins for “social media share” plugins (go to https://wordpress.org/plugins/).
Or you can directly opt for a popular plugin such as Social Media Feather (at https://wordpress.org/plugins/social-media-feather/)
Some ad venues provide built-in tracking tools, including Google AdWords and Facebook Ads.
Your email service provider likely does too.
If you need tools for other campaigns, then check out Google Analytics or the alternative at Piwik.org
Implement as many of these suggestions as you can and watch the impact it makes on your business right away.
Want a more “hands-off” approach?
Why Link Building is Your Website’s “Best Friend” for Small Business SEO