Yelp vs Google Reviews: Who Reigns as the Review King?

Yelp vs Google Reviews: Who Reigns as the Review King?

Yelp or Google Reviews?

Who reigns as the review king?

Which one should you focus on?

Both Google business reviews and Yelp are powerhouses with a long history in the business.

Both of them are influential.
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But which one is the better choice?

Check out the infographic below for the pros and cons of both Yelp and Google Reviews:

Yelp VS Google Reviews

Yelp VS Google Reviews

Who reigns as the review king?

Both Google Reviews, and Yelp are powerhouses with a long history in the business.

Both of them are influential.

But which one is the better choice?

Yelp Pros

1) Established as a trusted review authority for 10 years

2) Yelp backlinks provide a lot of SEO value

3) #1 place users go to search for reviews

4) 100’s of millions of views per month

5) Free for business owners

6) $300 in Free Yelp Ads to Start

Yelp Cons

1) Accused of pressuring businesses to pay for better reviews to be displayed

2) Review algorithm can be unpredictable, not all reviews will be displayed

3) Yelp reserves the right to terminate your listing at any time for any reason

Google Reviews Pros

1) Being listed in Google My Business helps with your Google Rankings

2) Google Reviews are normally displayed higher on the page results than Yelp

3) Free for business owners.

4) Better review algorithm  – and no pressure to pay for better reviews to be displayed!

Google Reviews Cons

1) Fewer views than Yelp per month

2) Not as easy to navigate and find a particular business listing on Google Reviews

3) Not as easy to dispute inaccurate reviews

Which one should you focus on?

For now, the answer is both and depends on your type of business.

While Google is slowly winning over the public with its seemingly unbiased treatment of reviews.

It’s not fast enough.

Some people still consider Yelp the king of review websites and for good reason.

Yelp only focuses on reviews, while Google Reviews is just a small part of Google empire.

I usually tell clients to focus on Google and then move to Yelp or do both at the same time. 

By monitoring both, you’ll gain valuable insight into how your customers, clients, or patients feel about their experience with you.

Good or bad, honest feedback is the best way you can maintain your reputation and grow your business.

What review site do YOU use more? Yelp or Google?

How Does Your Business Compare to Competitors on Review Sites?

Use our Free Review Scanner to generate an Instant Reputation Report and see how your business appears on local review sites.

Yelp vs Google Reviews: Who Reigns as the Review King?
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Justin Herring

Founder & Head of Digital Marketing at YEAH! Local
Hey! I'm Justin Herring, co-founder at YEAH! Local. Having been burned by SEO companies in the past I decided to start my own focused on "Results".
  • Yelp is an absolute rip off, they quoted me $ 1 per click and they charged me $ 20

    • Justin Herring says:

      I am not a big fan of Yelp either. If you are going to do pay per click I would suggest Google Ads not Yelp.

  • Google’s review algorithm is broken and hasn’t worked in over two years. Spammers have carte blanche to post, sell and exchange reviews. Star only ratings are almost impossible to get removed unless, they leave star reviews for several of the same businesses in the area. It can take up to three months to get 80% of a review network taken down.

    Yelp’s algo makes zero sense. I have seen real reviews, both positive and negative review that owners responded to get filtered out. I know of more and business owners that soured on Yelp and their review practices. I flagged 3 fake negative reviews and clearly showed how they were all interconnected and nothing happened. I have flagged positive reviews and watched them get removed within days.

    The review space needs a massive overhaul.

    • Justin Herring says:

      Hi Jason – You are right but people are still looking at Google and Yelp reviews to make purchase decisions. There are definitely bad actors and they are more prevalent in certain niches. Because it is Google and Yelp’s properties we have to play by their rules (as sad as that may be).

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