Below is a summary of the infographic:
Keywords are still extremely important when working on your Local SEO.
You need to know what your prospects are searching for and write content tailored around those search phrases.
The best tools I have found for keyword research are KW Finder and the Google Keyword Planner.
2. Create Engaging Content
SEO and content marketing go together, but it is easier said then done right?
Think about questions your customers are asking and create content answering those questions. Still struggling with content ideas?
Go to Buzzsumo and enter in a topic.
It will let you know the most shared content on social media for last year.
If you need to, hire content writers to turn out great SEO optimized blog posts on a weekly basis.
3. Create a Page for Each Location
Putting all your locations on one page of your website is not good for SEO.
You need to create a separate page for each location optimized with targeted title tags, descriptions, and content for that specific geo-location.
4. Local Listings
You MUST claim & fully complete your profiles on Google My Business, Bing Local, Yelp, and other local listing sites.
5. NAP Citations
Citations are “mentions” of your NAP (name, address, and phone number) on the web.
But don't go overboard trying to get every seo citation to match exactly. As long as they are close Google will understand.
6. Customer Reviews
Reviews are the easiest and most profitable way to grow your business.
I am sure within the last week you were influenced by an online review yourself.
Focus on 2 to 3 review sites like Google My Business, Yelp, or Facebook and encourage reviews by linking to your review profiles from your website and asking customers directly.
7. Don’t Over-Optimize
Remember tip #1?
Well, don't go overboard and put your keywords in every sentence of your web page or blog post.
When optimizing your site sprinkle in the keywords a couple times so it flows and makes sense.
8. Mobile Searches
Go on your phone and look up your site just like your customers would.
Is it easy to navigate?
9. Social Media
Your business needs a social presence and the profiles should be optimized for search.
Facebook, Twitter, LinkedIn, and Google+ are good places to start.
These profiles are usually the ones that show up first when prospects search for your brand online.
10. Images and Videos
Most people love to look at images and videos, plus they are great for local SEO.
Use them on your website, local listings and social media to engage your prospects.
Make sure they are optimized with local keyword terms as well
Have another Local SEO Tip you want to share? Leave a comment below and share this post with your friends, followers, or connections. It would be much appreciated!