10 Essential Local SEO Tips To Help Your Business Thrive

Do you want more local customers?

Do you know that local SEO is something you need to be concentrating on?

You're not alone.

There are thousands of businesses thinking the same thoughts and looking for a little direction.

This has led me to create my own list of the 10 essential local SEO tips to help your business thrive online.

Whether your starting a business or have been running one for years these tips will help.

Take a look at our infographic and read the summary below:

Local SEO Tips

Below is a summary of the infographic:

1. Keywords

Keywords are still extremely important when working on your Local SEO.

You need to know what your prospects are searching for and write content tailored around those search phrases.

The best tools I have found for keyword research are KW Finder and the Google Keyword Planner.

2. Create Engaging Content

​SEO and content marketing go together, but it is easier said then done right?

Think about questions your customers are asking and create content answering those questions.  Still struggling with content ideas?

Go to Buzzsumo and enter in a topic.

It will let you know the most shared content on social media for last year.

If you need to, hire content writers to turn out great SEO optimized blog posts on a weekly basis.

3. Create a Page for Each Location

Putting all your locations on one page of your website is not good for local SEO.  You need to create a separate page for each location optimized with targeted title tags, descriptions, and content for that specific geo-location.

4. Local Listings

You MUST claim & fully complete your profiles on Google My Business, Bing Local, Yelp, and other local listing sites. You can check to see which local listings sites you are already on by using Moz Local.

5. NAP Citations

​Citations are “mentions” of your NAP (name, address, and phone number) on the web. You need to get at least 30 to 50 citations with the correct NAP.  But don't go overboard trying to get every SEO citation to match exactly. As long as they are close Google will understand.

6. Customer Reviews

Reviews are the easiest and most profitable way to grow your business. I am sure within the last week you were influenced by an online review yourself. Focus on 2 to 3 review sites like Google My Business, Yelp, or Facebook and encourage reviews by linking to your review profiles from your website and asking customers directly. We do this at our SEO company in Atlanta.

7. Don’t Over-Optimize

Remember tip #1?  “Well, don't go overboard and put your keywords in every sentence of your web page or blog post” states Badger SEO & Digital Marketing

When optimizing your site sprinkle in the keywords a couple of times so it flows and makes sense.

See also  Small Business SEO: The Only Guide You Need

8. Mobile Searches

Make sure you have a mobile-friendly website.  Go on your phone and look up your site just like your customers would.  Is it easy to navigate?

9. Social Media

Your business needs a social presence and the profiles should be optimized for search. Facebook, Twitter, LinkedIn, and Google+ are good places to start.  

These profiles are usually the ones that show up first when prospects search for your brand online.

10. Images and Videos

Most people love to look at images and videos, plus they are great for local SEO. Use them on your website, local listings and social media to engage your prospects.  

Make sure they are optimized with local keyword terms as well.

Have another Local SEO Tip you want to share?  

Leave a comment below and share this post with your friends, followers, or connections.  It would be much appreciated!

10 Essential Local SEO Tips To Help Your Business Thrive

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5 thoughts on “10 Essential Local SEO Tips To Help Your Business Thrive”

  1. img-4

    Awsome info and right to the point. I don’t know if this is truly the best place to ask but do you people have any thoughts on where to employ some professional writers? Thanks

  2. img-7

    These all 10 SEO tips which are short and sweet is really very clear to understand. You have made everything clear in these post. I really appreciate it. While doing SEO I really didn’t think about social media but as you have mentioned over here, I will definitely implement it too.


  3. img-8

    Hey Justin,

    This is a very nice infographic, mate! It provides a detailed list of local SEO tips in an easy to digest format. Anyone working on just a few of these will certainly increase their local search visibility.

    I totally agree on creating separate content for each location you want to rank as it promotes search visibility to areas you are targeting. In fact, we’ve found that local landing pages convert really well for our tradie marketing clients.