You wish your target audience knew who you were.
In fact, you probably think you are doing everything possible to increase your brand online so they can find you.
You may well be on your way to creating a great presence, but in this post I am going to help you out and discuss the 6 steps to create a total online presence for your personal or business brand.
I’m not going to dive into great detail about how to do everything, but I will provide you an outline of tools and sources you can use for online marketing starting today to grow your online presence. So let’s get started shall we.
So I know this is rather broad, but you need to listen if people are talking about you and your brand. Also, listen to what others are doing in your industry. Here are some steps to take:
One of the easiest ways to get found online is through search. This only happens if you write content your potential clients are looking for and optimize the content to be found for those searches. This can get complicated, but don’t overthink it. Do the SEO basics and you will be fine.
To increase your personal brand presence, you must go and claim online real estate. Even if you don’t think you will use the certain websites much, go and claim your name or brand name. All this will help your SEO and social media marketing
Make time to build out strong profiles, descriptions, and links back to your website on these sites. Most of these accounts will show up first when a potential customer Google’s you. Here are the top ways start:
All the content, promotion and profiles setup are for your potential clients to find you and then start to know, like, and trust you.
The easiest way for this to happen is by emailing them weekly. Here are the steps to get started:
The most cost effective and easiest way to grow your brand is getting reviews.
Make sure you pick 1-3 review sites and focus on getting as many reviews as possible.
You set everything up and feel good about your online presence.
Now it is time to really step up your game and engage with your followers, connections, and friends.
Here is what your daily social media marketing should look like (this can be done one time in the morning or evening)
Bonus: (Once a week re-publish a blog post on LinkedIn Publisher)
Bonus: (Once a week re-publish a blog to Facebook Notes on your profile)
Rinse and Repeat Daily – Total time 20 minutes (there are definitely more advanced tactics, but I can cover those in a later post)
Building an online presence will not happen overnight, but if you work on these 6 steps you will be on your way.
Do you know some more unique ways to increase your online presence? Comment below and let’s discuss.
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