Both SEO and social media optimization are organic inbound strategies that aim to build an appealing identity online to naturally attract visitors. These two strategies are tightly interwoven, and improving your efforts on your SEO can improve your social media reach (and vice versa).
Little is known, however, about the strategies businesses can use that can have an actual effect in improving their SEO. This is because most search marketers tend to leave out the more important details of how social media influences a website’s Google rankings. Fortunately, there are tried-and-tested social media practices that can effectively boost your website’s SEO.
Social media sites offer you the option of making your content searchable on Google. Once you’re able to open your social media accounts for searches, the next thing to do is to optimize your posts. This relies on pre-existing content—like an infographic, a video, or a link to an article—as an anchor to your post. Google favors popular social media updates on the top of its search results page. This is an opportunity that you can seize by making sure that your post is framed with text optimized for a specific type of search.
Google considers links on social media as higher-quality links because they have higher web authority from the start. Social media also encourages more external sites to link to the content you’re providing, and you’ll gain more authority when you gain more diverse external links. Achieve this by including a link to your website on every social media profile you have, and post high-quality content to encourage sharing.
Using social media also provides you an opportunity to engage with the local community. This, in turn, sends local-specific authority signals to Google and makes your website more relevant to your particular area. To do this, share pictures from a local event that your business participated in, and then encourage local residents to comment. Also, make sure that you have a local listing on Google Plus, complete with all the required contact information and verified.
Pages that rank better in searches also have a lot of high-quality followers or real followers on a social channel. These followers interact through your social media channels by retweeting or sharing your content, placing positive reviews on Google Plus, or even liking and commenting on your Facebook posts. Social signals like these tend to have a positive effect on a website’s SEO.
In a nutshell, the better social media experience you give your users, the higher you’ll rank on searches. Achieve this by seeking help from social media marketing experts like those working at YEAH! Local in Atlanta, GA.
5 Unusual Tips to Improve Your SEO With Social Media, Social Media Examiner
6 Social Media Practices That Boost SEO, Forbes
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